<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Video Marketing Playbook]]></title><description><![CDATA[Video Marketing Playbook is where savvy entrepreneurs master the art of video to build trust, attract the right clients, and grow their business—without the buzzwords, the shortcuts, or the content burnout.]]></description><link>https://videomarketingbykien.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!F4U-!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc13fd707-8ed3-4392-9882-9523203f4e5d_1280x1280.png</url><title>Video Marketing Playbook</title><link>https://videomarketingbykien.substack.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 10 Jun 2026 13:59:28 GMT</lastBuildDate><atom:link href="https://videomarketingbykien.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Kien Nguyen]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[videomarketingplaybook@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[videomarketingplaybook@substack.com]]></itunes:email><itunes:name><![CDATA[Kien Nguyen]]></itunes:name></itunes:owner><itunes:author><![CDATA[Kien Nguyen]]></itunes:author><googleplay:owner><![CDATA[videomarketingplaybook@substack.com]]></googleplay:owner><googleplay:email><![CDATA[videomarketingplaybook@substack.com]]></googleplay:email><googleplay:author><![CDATA[Kien Nguyen]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[AI Agents for Video Scripts 📝]]></title><description><![CDATA[Write Winning Content in Seconds!]]></description><link>https://videomarketingbykien.substack.com/p/ai-agents-for-video-scripts</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/ai-agents-for-video-scripts</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 31 May 2025 16:01:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zbx-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello,  </p><p>A great video starts with a great script, but writing one can take hours, especially if you&#8217;re unsure where to start. What if you could have a script ready in seconds? </p><p>AI agents can write video scripts fast, so you can focus on creating, not stressing. Let&#8217;s see how to use AI to make scripts that grab attention. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://videomarketingbykien.substack.com/publish/post/https://videomarketingbykien.substack.com/p/ai-agents-for-video-scripts?utm_source=substack&utm_medium=email&utm_content=share&action=share" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zbx-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zbx-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg" width="1080" height="1350" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:95303,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://videomarketingbykien.substack.com/publish/post/https://videomarketingbykien.substack.com/p/ai-agents-for-video-scripts?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/164543618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zbx-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zbx-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c042163-1e8d-48a5-bcd3-bd8b5fdd5338_1080x1350.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><h2> AI Agents for Video Scripts: Write Winning Content in Seconds</h2><p>AI agents are smart tools that can write video scripts for you, saving you time while still delivering quality. They&#8217;re perfect for busy entrepreneurs who need content fast. I used an AI agent to write a 30-second script for a client&#8217;s promo video, and it saved me 2 hours of work&#8212;the video got 20% more engagement than their average posts. Here&#8217;s how you can do it:  </p><p><strong>1. Choose an AI Writing Tool</strong>  </p><p>   Start with [Writesonic](https://writesonic.com/). It&#8217;s easy to use and has a free plan to get you going.  </p><p><strong>2. Tell It What You Need</strong>  </p><p>   Type a simple prompt, like &#8220;Write a 30-second script for a small business ad about growing sales.&#8221; Writesonic will give you a script to work with.  </p><p><strong>3. Make It Your Own</strong>  </p><p>   Tweak the script to sound like you. Add a personal line, like &#8220;I learned this after 5 years in business,&#8221; to build trust.  </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Video Marketing Playbook&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Video Marketing Playbook</span></a></p><p><strong>4. Keep It Short and Clear</strong>  </p><p>   Aim for 15-30 seconds&#8212;say your main point, share a quick benefit, and end with a next step, like &#8220;Message me to learn more.&#8221;  </p><p><strong>5. Film and Share</strong>  </p><p>   Use your script to record a quick video on your phone, then post it. You&#8217;ll have a pro-sounding video in no time.  </p><div><hr></div><h2><strong>&#129512;Tips &amp; Tricks</strong></h2><h4><strong>Get the Most from AI Scripts  </strong></h4><ul><li><p>Add Your Voice: Edit the script to match how you talk&#8212;keep it natural.  </p></li><li><p>Start Strong: Open with a question or bold statement to hook viewers.  </p></li><li><p>Test It Out Loud: Read the script before filming&#8212;if it feels off, change it.  </p></li><li><p>Use for Ideas: If the script isn&#8217;t perfect, use it as a starting point to spark your own ideas.  </p></li><li><p>Save Favorites: Keep good scripts in a folder to reuse for future videos.  </p></li></ul><p>If you want to know <strong>more tips about video marketing</strong>:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2><strong>&#128269;Top AI Video Picks of the Week</strong></h2><p><strong>Inspiring AI Tool to Elevate Your Video Marketing  </strong></p><p><strong><a href="https://runwayml.com">Runway</a></strong>: uses AI to add effects like background removal or animations to your videos. I used it to add a clean backdrop to a client video, making it look pro in minutes. Try their free plan!  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://runwayml.com" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZW-L!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 424w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 848w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 1272w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZW-L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png" width="1456" height="710" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:710,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:894396,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://runwayml.com&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/164543618?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZW-L!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 424w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 848w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 1272w, https://substackcdn.com/image/fetch/$s_!ZW-L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc96f6d5-476b-46fc-acca-9cae9eefb393_1553x757.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><p>Share Your Favorite AI Tool!</p><p>Know a great AI tool for video marketing? Send me a message&#8212;I&#8217;d love to hear about it and maybe feature it in a future issue. Let&#8217;s discover the best tools together!</p></blockquote><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DJrLfarogzx/?igsh=dDQzanBpaTlnbGYw" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TSvO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 424w, https://substackcdn.com/image/fetch/$s_!TSvO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!TSvO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 424w, https://substackcdn.com/image/fetch/$s_!TSvO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 848w, https://substackcdn.com/image/fetch/$s_!TSvO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 1272w, https://substackcdn.com/image/fetch/$s_!TSvO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ce08243-b21b-44d2-b7be-b0cc1cb41686_591x923.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Let&#8217;s break down <a href="https://www.instagram.com/reel/DJrLfarogzx/?igsh=dDQzanBpaTlnbGYw">this reel</a>&#8212;a 1-minute video that uses a strong AI-generated script to deliver value. </p><p><strong>Your Lesson</strong>  </p><p>Use AI to write a script with a clear structure: start with a relatable problem, offer a simple solution, and end with an easy action. This reel shows how a well-crafted AI script can keep viewers engaged for a full minute. What problem will your next script solve? Tell me!</p><div><hr></div><h2><strong>&#9889;&#65039;Your Next Step</strong></h2><h4>Write a Script with AI  </h4><p>This week, use Writesonic to write a 30-second script for a video&#8212;like an ad or a quick tip. Tweak it, film it, and post it. See how much time you save while still getting results. What will your script be about? Let me know in the comments!  </p><p>Need help with your AI script? Send me a message&#8212;I&#8217;ll help you craft one that works.  </p><p>Until next time,  </p><p><strong>Kien</strong>  </p>]]></content:encoded></item><item><title><![CDATA[AI Analytics for Video]]></title><description><![CDATA[Know What Works Before You Post!]]></description><link>https://videomarketingbykien.substack.com/p/ai-analytics-for-video</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/ai-analytics-for-video</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 24 May 2025 16:00:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!S8GG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi again,</p><p>You put time into making videos, but how do you know if they&#8217;ll get views or just sit there? AI analytics can help. These tools predict what will work before you post, so you&#8217;re not guessing&#8212;you&#8217;re winning. Let&#8217;s see how AI can take the mystery out of video performance. If you know someone who wants better video results, share this with them&#8212;let&#8217;s grow together!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/kienobifilms/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!S8GG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!S8GG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png" width="1080" height="1350" 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srcset="https://substackcdn.com/image/fetch/$s_!S8GG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!S8GG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af4eefc-c4cd-4d55-b611-f16112243182_1080x1350.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">If you are a CEO or Founder who wants to share your knowledge through video, Join Us.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h3>AI Analytics for Video: Know What Works Before You Post</h3><p>AI analytics tools study trends, audience habits, and your past videos to predict what will get attention. They help you make smarter choices, so your videos reach more people. I used AI analytics to tweak a video, boosting its views by 35%&#8212;just by changing the title and thumbnail. Here&#8217;s how you can use AI to make your videos perform better:</p><ol><li><p>Pick an AI Analytics Tool<br>Start with <a href="https://vidiq.com/">VidIQ</a>. It&#8217;s easy to use and shows what&#8217;s trending in your niche. There&#8217;s a free version to get started.</p></li><li><p>Check Your Video Idea<br>Before filming, type your topic into VidIQ&#8212;like &#8220;tips for small business growth.&#8221; It&#8217;ll tell you if people are searching for that and suggest related ideas that might do better.</p></li><li><p>Optimize Your Title and Thumbnail<br>AI can recommend titles that grab attention and thumbnails that get clicks. For example, VidIQ might suggest &#8220;5 Growth Tips&#8221; instead of &#8220;Business Advice.&#8221;</p></li><li><p>Look at Your Past Videos<br>Use AI to see which of your videos did best and why. Maybe short clips work better, or posts at 6 PM get more views. Then do more of what works.</p></li><li><p>Post with Confidence<br>Once AI gives you the green light, share your video. You&#8217;ll know it has a better shot at reaching your audience.</p></li></ol><p>AI analytics take the guesswork out of video marketing, so you can focus on creating while knowing it&#8217;ll hit the mark.</p><p>If you want to know more tips about video marketing:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2>&#129512;Tips &amp; Tricks</h2><h4>Get the Most from AI Analytics</h4><ul><li><p>Start with One Change: Test AI&#8217;s suggestion for a title or posting time&#8212;see how it does.</p></li><li><p>Watch Trends: Use AI to spot what&#8217;s popular in your field, then make a video on that.</p></li><li><p>Check Weekly: Look at your analytics once a week to spot patterns.</p></li><li><p>Focus on Engagement: AI might show that videos with questions get more comments&#8212;try it.</p></li><li><p>Don&#8217;t Overthink: AI gives you a head start, but your creativity still matters most.</p></li></ul><div><hr></div><h2><strong>&#128269;Top AI Video Picks of the Week  </strong></h2><p>Here are two fresh, high-quality AI tools to help you create amazing videos with ease.  </p><ul><li><p><strong><a href="https://lumen5.com/">Lumen5</a>:</strong> Turn Blogs into Videos!</p></li><li><p><strong><a href="https://kaiber.ai/">Kaiber:</a></strong> AI Motion Graphics that creates stunning motion graphics and animations using AI. </p></li></ul><blockquote><p>Share Your Favorite AI Tool!  </p><p>Know a great AI tool for video marketing? Send me a message&#8212;I&#8217;d love to hear about it and maybe feature it in a future issue. Let&#8217;s discover the best tools together!  </p></blockquote><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><p>How Storytelling and AI Made This Reel Inspire Action  </p><p>Let&#8217;s dive into <a href="https://www.instagram.com/reel/DIwChYPRFFS/?igsh=MWg3c3Y2Yzc1MjVsYQ==">this reel</a>, a great example of using storytelling and AI to motivate your audience. Here&#8217;s why it worked and what you can take away.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DIwChYPRFFS/?igsh=MWg3c3Y2Yzc1MjVsYQ==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D39Q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D39Q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!D39Q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D39Q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D39Q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!D39Q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c290e7a-b4d9-4172-962f-4978f8f162ac_1032x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What Made It Work</strong>  </p><ul><li><p>Mini-Story That Connects</p></li><li><p>AI-Generated Voiceover</p></li><li><p>Inspires Next Steps</p></li></ul><p>Tell a short, relatable story in your video, use AI to add a pro-sounding voiceover, and finish with a call to action. This reel shows how storytelling and AI can inspire your audience to act. What story will you tell next? Tell me!  </p><div><hr></div><h2>&#9889;&#65039;Your Next Step</h2><h4>Analyze Before You Post</h4><p>This week, use an AI tool like VidIQ to check your next video idea. See what it suggests for your title or posting time, then share your video. You&#8217;ll feel more confident knowing it&#8217;s set up to succeed. What video will you analyze? Let me know in the comments!</p><p>Need help with AI analytics? Send me a message&#8212;I&#8217;ll help you make your videos perform better.</p><p>Until next time,<br>Kien</p><p></p>]]></content:encoded></item><item><title><![CDATA[AI Voiceovers for Videos: Sound Like a Pro Without a Mic]]></title><description><![CDATA[How to use AI to make your videos sound great.]]></description><link>https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 17 May 2025 16:00:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-HrS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello,</p><p>Good audio can make your videos stand out, but recording a voiceover often feels like a hassle&#8212;you need a quiet space, a decent mic, and time to get it right. What if you could skip all that? AI voiceovers let you add professional-sounding narration to your videos in minutes, and no equipment is needed. Let&#8217;s see how to use AI to make your videos sound great. If you know someone who struggles with video audio, share this with them&#8212;let&#8217;s grow together!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-HrS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-HrS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-HrS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png" width="1080" height="1350" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1069744,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/162349788?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-HrS!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!-HrS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17c1d811-b849-4b27-875b-bf4fd9dea6a8_1080x1350.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading Video Marketing Playbook! This post is public, so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h3>AI Voiceovers for Videos: Sound Like a Pro Without a Mic</h3><p>AI voiceover tools create natural-sounding narration from text, so you don&#8217;t need to record yourself. They&#8217;re a game-changer for busy entrepreneurs who want polished videos fast. I used an AI voiceover for a client&#8217;s video, and it boosted engagement by 40% compared to silent clips, according to Wistia studies. Here&#8217;s how to do it:</p><ol><li><p>Pick an AI Voice Tool<br>Start with a tool like <a href="https://elevenlabs.io/">ElevenLabs</a>. It offers realistic voices, and you can try it for free.</p></li><li><p>Write a Clear Script<br>Keep it short&#8212;say what your video is about and why it matters. For example, &#8220;Need better leads? Here&#8217;s a tip that works.&#8221; Aim for 15-30 seconds of audio.</p></li><li><p>Choose a Voice Style<br>Pick a voice that fits your brand&#8212;calm and professional, or warm and friendly. ElevenLabs lets you adjust the tone to match your style.</p></li><li><p>Add the Voiceover to Your Video<br>Upload your video to a free editor like <a href="https://www.capcut.com/">CapCut</a>, then add the AI voiceover file. Sync it with your visuals&#8212;it takes just a few minutes.</p></li><li><p>Test and Share<br>Watch your video to make sure the voiceover fits, then post it. You&#8217;ll have a pro-sounding video without touching a mic.</p></li></ol><p>AI voiceovers save time and make your videos more engaging. They&#8217;re perfect for tutorials, ads, or updates.</p><p>If you want to know more AI tools for video marketing:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2>&#129512;Tips &amp; Tricks</h2><h4>Get the Most from AI Voiceovers</h4><ul><li><p><strong>Keep It Natural:</strong> Write your script like you talk&#8212;short sentences, simple words.</p></li><li><p><strong>Adjust the Speed:</strong> Slow down the AI voice a bit&#8212;it sounds clearer.</p></li><li><p><strong>Add Background Music:</strong> A soft tune under the voiceover adds polish&#8212;CapCut has free options.</p></li><li><p><strong>Test Different Voices:</strong> Try a few to find one your audience connects with.</p></li><li><p><strong>Always Preview:</strong> Listen before posting to catch any odd tones or pacing.</p></li></ul><div><hr></div><h2><strong>&#128269;Top AI Video Picks of the Week  </strong></h2><p>Here are two fresh, high-quality AI tools to help you create amazing videos with ease.  </p><ul><li><p><strong><a href="https://fliki.ai">Fliki</a></strong>: AI Text-to-Video with Voice. lets you turn text into videos with AI-generated voiceovers and visuals. </p></li><li><p><strong><a href="https://www.veed.io/">Veed.io:</a></strong> AI Video Subtitles and Editing that offers AI-powered subtitle generation and easy video editing.</p></li></ul><blockquote><p>Share Your Favorite AI Tool!  </p><p>Know a great AI tool for video marketing? Send me a message&#8212;I&#8217;d love to hear about it and maybe feature it in a future issue. Let&#8217;s discover the best tools together!  </p></blockquote><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h4>How AI and a Strong Hook Made This Reel Pop  </h4><p>Let&#8217;s break down this reel, perfect mix of engagement and AI polish that grabbed attention. Here&#8217;s why it worked and what you can learn.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DIq9P8NRQWE/?igsh=MXA0ZjR1OTRybWZ1MA==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3EEO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3EEO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 848w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:951,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:61833,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DIq9P8NRQWE/?igsh=MXA0ZjR1OTRybWZ1MA==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/162349788?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3EEO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3EEO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!3EEO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!3EEO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef0019f0-619a-482e-9b99-cd4f645e9220_951x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What Made It Work</strong>  </p><ul><li><p>Attention-Grabbing Hook</p></li><li><p>AI-Enhanced Visuals</p></li><li><p>Actionable Tip</p></li></ul><p>Start your video with a strong hook to stop the scroll, use AI to polish visuals, and give a fast, helpful tip. This reel shows how AI can make your content look great while keeping it useful. </p><p>What hook will you try next? </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/ai-voiceovers-for-videos-sound-like/comments"><span>Leave a comment</span></a></p><div><hr></div><h2>&#9889;&#65039;Your Next Step</h2><h4>Add an AI Voiceover to Your Video</h4><p>This week, try adding an AI voiceover to a short video. Use ElevenLabs to create a 15-second narration, then add it to your video with CapCut. See how it changes the way people watch. What will your first voiceover be about? Let me know in the comments!</p><p>Need help with your AI voiceover? Send me a message&#8212;I&#8217;ll help you make your videos sound amazing.</p><p>Until next time,<br>Kien</p><p>P.S. If this gave you ideas, share it with a friend who needs better video audio. Let&#8217;s support each other!</p>]]></content:encoded></item><item><title><![CDATA[AI-Generated Video Ads: Create Campaigns That Convert in Minutes]]></title><description><![CDATA[Who to create professional video ads in minutes!]]></description><link>https://videomarketingbykien.substack.com/p/ai-generated-video-ads-create-campaigns</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/ai-generated-video-ads-create-campaigns</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 10 May 2025 16:00:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BTvH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello everyone!</p><p>Video ads can grow your business, but they often take time and money to make&#8212;unless you use AI. With AI tools, you can create professional video ads in minutes that get clicks and sales. It&#8217;s fast, easy, and doesn&#8217;t need a big budget. Let&#8217;s see how to use AI to make video ads that work for you. If you know someone who wants better ad results, share this with them&#8212;let&#8217;s grow together!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/kienobifilms/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BTvH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!BTvH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!BTvH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!BTvH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!BTvH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!BTvH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788b8c83-57de-4546-a30e-3657b2bf0563_1080x1350.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">If you are a CEO or Founder who wants to share your knowledge through video, Join Us.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>AI-Generated Video Ads: Create Campaigns That Convert in Minutes</strong></p><p>AI tools can build video ads quickly, so you don&#8217;t need a film crew or hours of editing. They help you create ads that look great and get results. I made an AI-generated ad that got a 25% higher click rate than my usual ads, and it took just 10 minutes. Here&#8217;s how you can do it:</p><ol><li><p><strong>Pick an AI Tool</strong><br>Start with a tool like <a href="https://www.synthesia.io/">Synthesia</a>. It lets you create videos with AI avatars&#8212;perfect if you don&#8217;t want to be on camera.</p></li><li><p><strong>Write a Short Message</strong><br>Keep your ad simple: say what you offer, why it helps, and what to do next. For example, &#8220;Need more clients? My service grew sales by 30%. Click to learn more.&#8221;</p></li><li><p><strong>Choose a Template</strong><br>Most AI tools have ready-made designs. Pick one that matches your brand&#8212;bright colors for energy, or clean white for trust. Synthesia has plenty to choose from.</p></li><li><p><strong>Add Your Voice or AI Voice</strong><br>You can record your voice, or let AI create one for you. Tools like <a href="https://elevenlabs.io/">ElevenLabs</a> make natural-sounding voices in seconds.</p></li><li><p><strong>Post and Test</strong><br>Share your ad on social media or run it as a paid ad. Watch the results&#8212;if it works, make more like it.</p></li></ol><p>AI makes video ads quick and effective, so you can focus on running your business.</p><p>If you want to know more tips about video marketing:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2>&#129512;Tips &amp; Tricks</h2><p><strong>Make AI Video Ads Work for You</strong></p><ul><li><p><strong>Keep It Short</strong>: Aim for 15-30 seconds&#8212;long enough to share your message, short enough to hold attention.</p></li><li><p><strong>Show a Result</strong>: Use a real number, like &#8220;50% more leads,&#8221; to build trust.</p></li><li><p><strong>Add a Clear Next Step</strong>: End with &#8220;Click here&#8221; or &#8220;Message me&#8221;&#8212;make it easy to act.</p></li><li><p><strong>Test Two Versions</strong>: Try different colors or voices to see what gets more clicks.</p></li><li><p><strong>Use Music</strong>: A light background tune makes your ad more engaging&#8212;most tools have free options.</p></li></ul><div><hr></div><h2><strong>&#128269;Top AI Video Picks of the Week  </strong></h2><h4>Inspiring AI Tools to Elevate Your Video Marketing  </h4><p>Here are two standout AI-driven picks to help you create better videos faster.  </p><ul><li><p><strong><a href="https://pika.art">Pika.art</a>:</strong> AI-Powered Video Creation that is a new AI tool that turns text prompts into short, polished videos&#8212;perfect for quick ads or social media clips. </p></li><li><p><strong>AI-Generated Tutorial by Descript:</strong> Descript shared a video to showing how their AI overdub feature can fix audio mistakes in a tutorial video. </p><blockquote><p>Share Your Favorite AI Tool!  </p><p>Know a great AI tool for video marketing? Send me a message&#8212;I&#8217;d love to hear about it and maybe feature it in a future issue. Let&#8217;s discover the best tools together!  </p></blockquote></li></ul><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><p>How AI and Clarity Made This Reel Connect  </p><p>Let&#8217;s dive into <a href="https://www.instagram.com/reel/DI5KErNypdq/?igsh=MWw5NnJieGtwb3hpYQ==">this reel</a>, great example of using AI to create a clear, engaging video that resonates. Here&#8217;s why it worked and what you can take away.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DI5KErNypdq/?igsh=MWw5NnJieGtwb3hpYQ==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PreL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PreL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 848w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:923,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:64759,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DI5KErNypdq/?igsh=MWw5NnJieGtwb3hpYQ==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/162348645?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PreL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PreL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PreL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PreL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3678ef16-6490-421d-9b29-5d704356787b_923x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What Made It Work</strong>  </p><ul><li><p>Straight-to-the-Point Message </p></li><li><p>AI-Polished Captions</p></li><li><p>Relatable Vibe</p></li></ul><p>Keep your video short and focused on one idea, then use AI to add captions for wider reach. A relatable tone can make your audience feel connected. This reel shows how AI and clarity can work together to boost impact. </p><div><hr></div><h2>&#9889;&#65039;Your Next Step</h2><p><strong>Create Your First AI Ad</strong></p><p>This week, try making a 30-second video ad with an AI tool like Synthesia. Share your offer, add a result, and post it. See how it performs&#8212;it&#8217;s easier than you think. What will your ad be about? Let me know in the comments!</p><p>Need help with your AI ad? Send me a message&#8212;I&#8217;ll help you make one that gets results.</p><p>Until next time,<br>Kien</p><p></p>]]></content:encoded></item><item><title><![CDATA[AI Agents Are Your New Video Crew]]></title><description><![CDATA[Save Time, Look Pro!]]></description><link>https://videomarketingbykien.substack.com/p/ai-agents-are-your-new-video-crew</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/ai-agents-are-your-new-video-crew</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 03 May 2025 16:01:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kGQJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff7ad83b-1abd-434b-8149-e857d108b215_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello,</p><p>Video marketing can feel like a big job&#8212;filming, editing, and posting take time you don&#8217;t always have. But what if you had a crew that works for free, 24/7? AI agents are here to help. They can handle the heavy lifting, so you save hours and still look professional. Let&#8217;s see how AI can make video easier for you. 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">If you are a CEO or Founder who wants to share your knowledge through video, Join Us.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h3>AI Agents Are Your New Video Crew: Save Time, Look Pro</h3><p>AI agents are smart tools that automate video tasks, from writing scripts to editing clips. They&#8217;re like a virtual crew, helping you create videos faster while keeping quality high. I used an AI agent to cut my production time by 60% for a client&#8217;s project, and the result was a video that looked polished and professional. Here&#8217;s how you can do it too:</p><ol><li><p><strong>Let AI Write Your Script<br></strong>Tools like <a href="https://www.jasper.ai/">Jasper</a> can write a simple video script in minutes. Tell it your topic&#8212;like &#8220;why my service helps small businesses&#8221;&#8212;and it gives you a starting point to work from.</p></li><li><p><strong>Edit with AI<br></strong>Use an AI tool to trim your video and add effects. For example, <a href="https://runwayml.com/">Runway</a> can remove background noise or add transitions automatically, saving you hours.</p></li><li><p><strong>Add Captions Fast<br></strong>AI can create captions for your video in seconds&#8212;important since many people watch without sound. <a href="https://www.descript.com/">Descript</a> does this well and even lets you edit by tweaking the text.</p></li><li><p><strong>Schedule with AI<br></strong>Some AI tools, like <a href="https://buffer.com/">Buffer</a>, can plan when to post your video for the best reach. It&#8217;s one less thing for you to worry about.</p></li></ol><p>AI agents don&#8217;t replace your creativity&#8212;they just make it easier to share. You&#8217;ll save time and still create videos that look great.</p><p>For more Tools and Resources:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2>&#129512;Tips &amp; Tactics</h2><h3>Make AI Work for Your Videos</h3><ul><li><p><strong>Start Small</strong>: Use AI for one task, like captions, before trying more.</p></li><li><p><strong>Keep Your Voice</strong>: Edit AI scripts to sound like you&#8212;don&#8217;t let it take over.</p></li><li><p><strong>Test Timing</strong>: Let AI schedule posts, then check what times get the most views.</p></li><li><p><strong>Add a Human Touch</strong>: Share a quick personal story in your video&#8212;AI can&#8217;t do that.</p></li><li><p><strong>Back Up Often:</strong> Save your work&#8212;AI tools can glitch sometimes.</p></li></ul><div><hr></div><h2><strong>&#128269;</strong>Top AI Video Picks of the Week  </h2><p><a href="https://www.synthesia.io/tools/marketing-video-maker">AI-Generated Product Ad by Synthesia</a></p><p>Synthesia shared a video of an AI-generated ad for a tech product, featuring an avatar explaining features in multiple languages. It took just 15 minutes to make and shows how AI can help you create professional ads fast, even if you&#8217;re not on camera.  </p><blockquote><p>Share Your Favorite AI Tool!  </p><p>Know a great AI tool for video marketing? Send me a message&#8212;I&#8217;d love to hear about it and maybe feature it in a future issue. Let&#8217;s discover the best tools together!  </p></blockquote><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h4>How Simplicity and AI Made This Reel Stand Out  </h4><p>Let&#8217;s break down <a href="https://www.instagram.com/reel/DI2NXB1SxKl/?igsh=MWE4bGM2b3E0OTFxdA==">this reel</a>, great example of using simplicity and AI to create a video that connects. Here&#8217;s why it worked and what you can learn.  </p><ul><li><p>Kept It Simple</p></li><li><p>AI-Enhanced Audio</p></li><li><p>Engagement Focus</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DI2NXB1SxKl/?igsh=MWE4bGM2b3E0OTFxdA==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5lHt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5lHt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg" width="900" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:46899,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DI2NXB1SxKl/?igsh=MWE4bGM2b3E0OTFxdA==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/162346680?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!5lHt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!5lHt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6bfabcd5-5a12-408c-a06b-f98bb1e4930d_900x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Make a short video with one key message, and use AI to polish it&#8212;like adding a voiceover or captions. Then ask a question to get people talking. This reel shows how simplicity and AI can drive connection. What simple idea will you share next?</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/ai-agents-are-your-new-video-crew/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://videomarketingbykien.substack.com/p/ai-agents-are-your-new-video-crew/comments"><span>Leave a comment</span></a></p><div><hr></div><h2>&#9889;&#65039;Your Next Step</h2><h4>Try AI for Your Next Video</h4><p>Pick one AI tool from this issue&#8212;like Descript for captions or Jasper for scripting&#8212;and use it in your next video. See how much time you save while still looking professional. What tool will you try first? Let me know in the comments!</p><p>Need help setting up AI for your videos? Send me a message&#8212;I&#8217;ll guide you to make it work.</p><p>Until next time,<br>Kien</p><p></p>]]></content:encoded></item><item><title><![CDATA[Why CEOs Need Video to Lead and Grow]]></title><description><![CDATA[Video Marketing Isn&#8217;t Optional, It&#8217;s Your Edge!]]></description><link>https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 26 Apr 2025 16:01:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0UfV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello,</p><p>If you&#8217;re a CEO, your company&#8217;s success often hinges on trust&#8212;trust from your team, your clients, and your audience. Video marketing is one of the best ways to build that trust fast. It shows who you are, shares your vision, and makes your leadership real. You don&#8217;t need to be a tech expert to do it. Let&#8217;s break down why video matters for CEOs and how to start simply. If you know a leader who could use this, share it!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://videomarketingbykien.substack.com/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0UfV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!0UfV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!0UfV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!0UfV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0UfV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c3eb4ca-8c9b-4118-9dd0-c4763f773e2a_1080x1080.png" width="1080" height="1080" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">If you are a CEO or Founder who wants to share your knowledge through video, Join Us.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h3>Why CEOs Need Video to Lead and Grow</h3><p>As a CEO, you&#8217;re the face of your company. People want to see you, not just your logo. Video lets you connect directly&#8212;whether you&#8217;re sharing your company&#8217;s mission, addressing challenges, or celebrating wins. I&#8217;ve seen leaders use video to build trust, like in <a href="https://www.instagram.com/reel/C-84i5TyO0F/">this reel</a> that reached millions. Here&#8217;s how you can use video to lead better:</p><ol><li><p><strong>Show Your Vision</strong><br>Record a 30-second clip explaining why your company exists. Share what drives you. People follow leaders with a clear purpose.</p></li><li><p><strong>Be Open About Challenges</strong><br>Talk about a recent hurdle your company faced and how you&#8217;re tackling it. It shows you&#8217;re human and builds trust with your audience.</p></li><li><p><strong>Celebrate Your Team</strong><br>Film a quick thank-you to your employees or highlight a team win. It shows you value your people, and it inspires others to join you.</p></li><li><p><strong>Keep It Short and Real</strong><br>You&#8217;re busy&#8212;don&#8217;t overthink it. A one-minute video filmed on your phone can say more than a long speech.</p></li></ol><p>Video isn&#8217;t just marketing&#8212;it&#8217;s leadership. It helps you connect, inspire, and grow your company&#8217;s influence.</p><h4>Tools and Resources to Get Started</h4><ul><li><p>Zoom: Use Zoom to record quick videos with your webcam&#8212;great for updates. Free at <a href="https://zoom.us/">Zoom</a>.</p></li><li><p>Descript: Edit videos easily by editing the text of what you say. Try their free plan at <a href="https://www.descript.com/">Descript</a>.</p></li><li><p>Learn from a Leader: Gary Vaynerchuk&#8217;s book Crush It! shares how to use video to build influence. Find it at <a href="https://www.amazon.com/">Amazon</a> or your local bookstore.</p></li></ul><div><hr></div><h2>&#129512;Tips &amp; Tricks:</h2><h4>Simple Ways for CEOs to Use Video</h4><ul><li><p>Start with a Smile: A warm smile sets a friendly tone and makes you approachable.</p></li><li><p>Use Your Office: Film where you work&#8212;it feels authentic and shows your space.</p></li><li><p>Speak to One Person: Imagine you&#8217;re talking to a single client&#8212;it keeps your tone natural.</p></li><li><p>Post Once a Month: Start small&#8212;share one video a month to build a habit.</p></li><li><p>Add Captions: Many watch without sound&#8212;captions make sure your message gets through.</p></li></ul><p>If you want to know more tips about video marketing:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow me on LinkedIn&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi"><span>Follow me on LinkedIn</span></a></p><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><h4>1. Alex Hormozi &#8211; CEO of Acquisition.com</h4><p>Alex delivers high-value, no-fluff business content through short-form videos on platforms like YouTube, Instagram, and LinkedIn. His direct, data-driven approach offers clear takeaways, making him a prime example of how a CEO can educate and lead at scale while maintaining authenticity.&#8203;</p><p>&#128250; Instagram: <a href="https://www.instagram.com/hormozi/">hormozi</a></p><h4>2. Whitney Wolfe Herd &#8211; Founder of Bumble</h4><p>Whitney utilizes video to highlight leadership, values, and company culture. Her appearances in interviews and social videos demonstrate how to connect as a mission-driven founder, especially with a younger, purpose-led audience.&#8203;</p><p>&#128250; Watch: <a href="https://www.youtube.com/watch?v=du3EOo-SeZc">Whitney Wolfe Herd on Rewriting the Rules of Business and Life</a></p><h4>3. Gary Vaynerchuk &#8211; CEO of VaynerMedia</h4><p>Gary has built an empire through consistent video content, turning keynotes, meetings, and thoughts into micro-content across all platforms. His material speaks to both Fortune 500 executives and startup founders, proving that volume combined with value leads to significant impact.&#8203;</p><p>&#128250; YouTube: <a href="https://www.youtube.com/@garyvee/videos">GaryVee</a></p><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><p>How Authenticity Grabbed Attention  </p><p>Let&#8217;s look at <a href="https://www.instagram.com/reel/DHyf5HsxarG/?igsh=a2hlenJ5Nmh4NGV1">this reel</a> great example of keeping it real to connect with your audience. Here&#8217;s why it worked so well for engagement.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DHyf5HsxarG/?igsh=a2hlenJ5Nmh4NGV1" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CW-7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CW-7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg" width="752" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:752,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:72349,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DHyf5HsxarG/?igsh=a2hlenJ5Nmh4NGV1&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160771345?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CW-7!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CW-7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b7dcdfe-1635-4584-903d-124b7c98a2df_752x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>What Made It Work  </h4><ul><li><p>Real and Relatable</p></li><li><p>Quick Value  </p></li><li><p>Sparks Interaction</p></li><li><p>Comparing two real situations</p></li></ul><h4>Your Lesson  </h4><p>Don&#8217;t overthink your videos. Be yourself, share something helpful, and keep it short. Authenticity like this pulls people in and gets them talking. This reel shows how being real can build connection&#8212;try it out. What&#8217;s your authentic story? </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow/comments"><span>Leave a comment</span></a></p><div><hr></div><h2>&#9889;&#65039;Your Next Step: Lead on Camera</h2><p>You don&#8217;t need to be perfect to start. This week, film a one-minute video sharing your company&#8217;s mission or a recent win. Use your phone and keep it real. Video can make you a stronger leader&#8212;try it. What will your first video share? Let me know in the comments!</p><p>Need help getting started? Send me a message&#8212;I&#8217;ll help you use video to lead with impact.</p><p>Until next time,<br>Kien</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption"><strong>If this inspired you, share it with a CEO who needs a video push. Let&#8217;s support each other!</strong></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/why-ceos-need-video-to-lead-and-grow?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p></p>]]></content:encoded></item><item><title><![CDATA[The Video Edge: Turning Your Expertise into Influence]]></title><description><![CDATA[Easy Ways to Build Influence with Video.]]></description><link>https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 19 Apr 2025 16:00:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZIiu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi everyone!</p><p>You&#8217;ve got knowledge&#8212;skills, ideas, or experiences that can help others. But how do you share it in a way that builds trust and grows your influence? <strong>Video is the answer.</strong> It lets you show what you know, connect with your audience, and stand out as a leader in your field. Let&#8217;s make it simple to turn your expertise into influence with a few easy steps. </p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption"><strong>If you know someone who wants to share their knowledge through video, pass this along&#8212;let&#8217;s grow together!</strong></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.linkedin.com/in/kienobi" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZIiu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZIiu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png" width="1080" height="1080" 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srcset="https://substackcdn.com/image/fetch/$s_!ZIiu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!ZIiu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff16489ab-643b-4882-8f97-06e652aeec79_1080x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><h3>Turning Your Expertise into Influence</h3><p>Video lets you share your expertise in a way that feels personal and real. People don&#8217;t just hear your advice&#8212;they see you, trust you, and want to follow you. I&#8217;ve built influence with videos, and you can too. Here&#8217;s how to start:</p><ol><li><p>Pick One Thing You Know Well<br>Choose a topic you&#8217;re great at&#8212;something your audience needs. Maybe it&#8217;s a quick tip on saving time or a lesson from a mistake you made. Keep it focused.</p></li><li><p>Share a Short Story<br>Don&#8217;t just list facts&#8212;tell a story. For example, &#8220;I lost a client once because I didn&#8217;t follow up&#8212;here&#8217;s what I learned.&#8221; It makes your expertise relatable and memorable.</p></li><li><p>Keep It Under 60 Seconds<br>Short videos work best. Say your tip, share your story, and wrap up. People will watch, learn, and come back for more.</p></li><li><p>Post Regularly<br>Share one video a week to start. Consistency builds your influence over time&#8212;your audience will see you as the go-to person in your niche.</p></li></ol><div><hr></div><h2>&#129512;Tips &amp; Tricks:</h2><h4>Easy Ways to Build Influence with Video</h4><ul><li><p>Be Yourself: Don&#8217;t try to sound like someone else&#8212;your real voice is what people will trust.</p></li><li><p>Use Your Hands: Small gestures make you look relaxed and keep viewers engaged.</p></li><li><p>Ask a Question: End with something like, &#8220;What&#8217;s your best tip?&#8221;&#8212;it gets people to comment.</p></li><li><p>Film in Batches: Record a few videos at once to save time and stay consistent.</p></li><li><p>Add a Fun Fact: Share something small about yourself&#8212;it makes you more relatable.</p></li></ul><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><ul><li><p><a href="https://www.datafeedwatch.com/blog/tiktok-advertising-guide">The Ultimate TikTok Advertising Guide 2025</a></p></li><li><p><a href="https://www.marketingdive.com/spons/shifting-perspectives-3-trends-redefining-creative-video-marketing-today/744823/">Shifting perspectives: 3 trends redefining creative video marketing today</a></p></li><li><p><a href="https://www.youtube.com/watch?v=WcQDr4HxPKU">The Best Marketing Ever | Art Of Selling | NEURO MARKETING | SHOT BY SHOT</a></p></li></ul><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h3>Data That Drives Leads  </h3><p>Check out <a href="https://www.instagram.com/reel/DIYzXogx7AZ/?igsh=ejlodXI5Yzd2NGds">this reel</a>, which shows how to use your services to get leads. I highlighted what I do&#8212;helping Instagram grow with video&#8212;and shared real data: That specific number built trust, and DMs rolled in. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DIYzXogx7AZ/?igsh=ejlodXI5Yzd2NGds" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8_1R!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8_1R!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg" width="909" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:909,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:92458,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DIYzXogx7AZ/?igsh=ejlodXI5Yzd2NGds&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160762860?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8_1R!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8_1R!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5a3d140-ec5d-4573-b1c5-893228b14d9d_909x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>What Made It Click  </h4><p><strong>- Focused on My Service:</strong> The reel clearly explains what I do.  </p><p><strong>- Used Exact Data:</strong> I shared specific results of my page.</p><p><strong>-</strong> <strong>Lead Magnet Magic:</strong> By showing real outcomes, the reel got viewers to act&#8212;DMs poured in from people wanting similar results. It turned views into actual leads.  </p><p><strong>Your Lesson:</strong> Share your service with clear results to turn views into leads. What data can you share? </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/the-video-edge-turning-your-expertise/comments"><span>Leave a comment</span></a></p><div><hr></div><h2>&#9889;&#65039;Your Next Step: Share What You Know</h2><p>You&#8217;re ready to start. Pick one thing you&#8217;re an expert in, and film a 60-second video sharing a tip or story. Post it this week. Your expertise can inspire others&#8212;and grow your influence. What will your first video be about? Let me know in the comments!</p><p>Need help getting started? Send me a message&#8212;I&#8217;ll help you turn your knowledge into videos that make an impact.</p><p>Until next time,<br>Kien</p><p>P.S. If this sparked an idea, share it with a friend who has expertise to share. Let&#8217;s support each other!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YlFY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YlFY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png" width="1080" height="1350" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1264957,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160762860?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YlFY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!YlFY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f25e034-bf75-46d6-bf5d-343607259ae3_1080x1350.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>]]></content:encoded></item><item><title><![CDATA[Confidence on Camera! ]]></title><description><![CDATA[How to Look, Sound, and Feel Like a Pro]]></description><link>https://videomarketingbykien.substack.com/p/confidence-on-camera</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/confidence-on-camera</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 12 Apr 2025 16:00:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Gzjq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31947d65-4ff7-413f-acf8-3cf54d2610c2_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello,</p><p>Stepping in front of a camera can feel daunting&#8212;I&#8217;ve been there. Your palms sweat, your voice shakes, and you wonder if anyone will even watch. But here&#8217;s the truth: confidence on camera isn&#8217;t about being perfect; it&#8217;s about being you. With a few simple steps, you can look, sound, and feel like a pro, even if you&#8217;re just starting out. Let&#8217;s make it easy and get you comfortable on screen. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://videomarketingbykien.substack.com/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Gzjq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31947d65-4ff7-413f-acf8-3cf54d2610c2_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!Gzjq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31947d65-4ff7-413f-acf8-3cf54d2610c2_1080x1080.png 848w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/confidence-on-camera?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption"><strong>If you know someone nervous about filming, share this with them&#8212;let&#8217;s grow together!</strong></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/confidence-on-camera?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/confidence-on-camera?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><h2>How to Look, Sound, and Feel Like a Pro</h2><p>You don&#8217;t need to be a natural to shine on camera. I used to stumble over my words, but with practice, I&#8217;ve filmed reels that reached millions&#8212;like <a href="https://www.instagram.com/reel/C-84i5TyO0F/">this one</a>. Here&#8217;s how to build confidence and make videos that connect:</p><ol><li><p><strong>Prepare, Don&#8217;t Memorize</strong><br>Write down three points: something to grab attention, your main message, and a closing thought. Don&#8217;t memorize a script&#8212;it&#8217;ll make you sound stiff. Instead, know your points and speak naturally, like you&#8217;re talking to a friend.</p></li><li><p><strong>Set Up for Success</strong><br>Find a quiet spot with good light&#8212;near a window works best. Use your phone on a stack of books to film at eye level. Wear something simple that makes you feel good. A clean setup helps you focus on your message, not the mess.</p></li><li><p><strong>Warm Up Your Voice</strong><br>Before recording, hum a little tune or read a sentence out loud. It relaxes your voice and stops it from cracking. Try speaking a bit slower than usual&#8212;it sounds clear and calm on playback.</p></li><li><p><strong>Look at the Lens, Not Yourself</strong><br>It feels odd, but stare at the camera lens, not your screen. It&#8217;s like making eye contact with your viewer, and it builds trust. Imagine you&#8217;re talking to one person who needs your help.</p></li><li><p><strong>Start Small</strong><br>Record a 15-second clip saying who you are and what you do. Watch it back&#8212;you&#8217;ll see it&#8217;s not as scary as you thought. Each video you make will feel easier than the last.</p></li></ol><h3>&#128295;Tools &amp; Resources to Help You Shine</h3><ul><li><p>Teleprompter App: If you want a guide, try <a href="https://www.teleprompter.com/">Teleprompter</a>&#8212;it scrolls your notes while you look at the lens. Free version works great.</p></li><li><p>Ring Light: A $15 ring light from Amazon makes you look bright and clear.</p></li><li><p>Learn from Experts: Check out Amy Landino&#8217;s book Vlog Like a Boss&#8212;it&#8217;s packed with practical tips for camera confidence. Available at most bookstores or <a href="https://www.amazon.com/Vlog-Like-Boss-Confidently-Camera/dp/0998799904">online</a>.</p></li></ul><blockquote><p><strong>Need Video That Wins Clients?</strong></p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow my LinkedIn page!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi"><span>Follow my LinkedIn page!</span></a></p><div><hr></div><h2>&#129512;Tips &amp; Tricks:</h2><h4>Quick Ways to Boost Your Camera Confidence</h4><ul><li><p>Smile First: Start with a small smile&#8212;it sets a warm tone and relaxes your face.</p></li><li><p>Breathe Deep: Take a slow breath before you hit record&#8212;it calms your nerves.</p></li><li><p>Move a Little: Shift your weight or gesture with your hands&#8212;it keeps you from looking frozen.</p></li><li><p>Watch Pros: Study someone you admire on camera, like <a href="https://www.youtube.com/@marieforleo">Marie Forleo</a>&#8212;see how they stay natural.</p></li><li><p>Laugh It Off: Mess up? Chuckle and keep going&#8212;your audience will love the honesty.</p></li></ul><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><ul><li><p><a href="https://www.socialmediatoday.com/news/linkedin-shares-video-creation-tips/744933/">LinkedIn Shares Video Creation Tips To Maximize Engagement</a></p></li><li><p><a href="https://www.adweek.com/social-marketing/happy-birthday-to-youtube/">20 years can feel like a lifetime in tech. What can brands learn about keeping the spark alive?</a></p></li><li><p><a href="https://www.socialmediatoday.com/news/instagram-free-edits-video-editing-app-coming-soon/744139/">Instagram Chief Says Edits App Coming Soon, Will Be Available for Free</a></p></li></ul><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Video Marketing Playbook! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h3>How Simplicity Won&#8212;and Kept Winning</h3><p>Let&#8217;s break down <a href="https://www.instagram.com/reel/DIFr76Ax6Ph/">this reel</a>&#8212;a simple video that proved its power. It worked so well the first time, we doubled down, made some tweaks, and it hit over 300K views again. Here&#8217;s why it succeeded and what you can learn.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DIFr76Ax6Ph/?igsh=MWR0cXJxemQzaGZ0" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9pSL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9pSL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg" width="822" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:822,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:62306,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DIFr76Ax6Ph/?igsh=MWR0cXJxemQzaGZ0&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160761428?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9pSL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9pSL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11db6649-e11e-4ad7-ac70-34572ac6333b_822x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What Made It Work</strong></p><ul><li><p><strong>Kept It Simple:</strong> This reel isn&#8217;t fancy&#8212;just a clear message with a straightforward setup. It shows you don&#8217;t need a big production to get results.</p></li><li><p><strong>Refreshed with Small Changes</strong>: We remixed it by swapping the B-roll footage and updating the text. Same core idea, new look&#8212;it felt fresh and pulled in views again.</p></li><li><p><strong>Proven Formula: </strong>Simplicity plus smart updates kept it working. It&#8217;s a reminder that a good idea can keep giving if you tweak it right.</p></li></ul><p>Start with a simple video that shares one clear idea. If it works, don&#8217;t stop&#8212;refresh it with new visuals or words and post again. This reel shows how small changes can bring big views. What simple video can you remake? Let me know!</p><div><hr></div><h2>&#9889;&#65039;Your Next Step: Step In Front of the Camera</h2><p>You&#8217;ve got this. Today, film a quick 15-second video introducing yourself. Use one tip from above, and don&#8217;t overthink it. The more you record, the more confident you&#8217;ll feel. What will your first video say? Let me know in the comments!</p><p>Need a little extra help? Message me&#8212;I&#8217;ll share ideas to make you feel at ease on camera.</p><p>Until next time,<br>Kien</p><p>P.S. If this gave you a nudge, share it with a friend who&#8217;s camera-shy. Let&#8217;s support each other!</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/confidence-on-camera?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/confidence-on-camera?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Show Up, Stand Out (but this time with video)]]></title><description><![CDATA[Owning Your Brand on Video!]]></description><link>https://videomarketingbykien.substack.com/p/show-up-stand-out-but-this-time-with</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/show-up-stand-out-but-this-time-with</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 05 Apr 2025 16:01:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!d5U0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>The entrepreneurs who win are the ones who show up.</strong></p><p>You don&#8217;t need a viral hit. You don&#8217;t need a million followers. You need presence.</p><p>People don&#8217;t buy from logos; they buy from people. And in a world where trust is currency, video is the fastest way to build it. But showing up on camera isn&#8217;t just about hitting record&#8212;it&#8217;s about owning your message, your style, and your audience&#8217;s attention.</p><p>This issue breaks down how to confidently show up on video and position yourself as the go-to expert in your industry.</p><p>If you know someone hesitant to try video, share this with them&#8212;let&#8217;s grow together!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!d5U0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!d5U0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1390918,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160513645?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!d5U0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!d5U0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!d5U0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!d5U0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd127f192-a4a8-4921-8ef6-5220d7ed65a6_1080x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Video Marketing Playbook&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Video Marketing Playbook</span></a></p><div><hr></div><h2><strong>How to Build an Unshakable Presence on Camera</strong></h2><p>If you&#8217;re not showing up on video, you&#8217;re handing attention&#8212;and business&#8212;to someone else. But let&#8217;s be real: getting on camera can feel uncomfortable. You wonder, Do I look good? Do I sound right? Will anyone care?</p><p>Here&#8217;s the truth: Confidence on camera isn&#8217;t about perfection. It&#8217;s about clarity, consistency, and connection. Here&#8217;s how to own your presence:</p><ol><li><p>Define Your Signature Style &#8211; Whether you&#8217;re polished and professional or casual and direct, your audience connects with you. Pick a style that feels natural and stick with it.</p></li><li><p>Start with Clarity &#8211; If your message isn&#8217;t clear, your audience won&#8217;t listen. Answer these questions: Who are you speaking to? What&#8217;s the problem they have? Why should they listen to you?</p></li><li><p>Master the Hook &#8211; You have three seconds to earn someone&#8217;s attention. Skip the intro, ditch the fluff, and start with something that makes people stop scrolling.</p></li></ol><p>If you want to know more tips about video marketing:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi&quot;,&quot;text&quot;:&quot;Follow my Linkedin!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi"><span>Follow my Linkedin!</span></a></p><div><hr></div><h2> &#129512;Tips &amp; Tricks: </h2><p>Enhancing Your On-Camera Presence</p><ol><li><p>Authenticity is Key: Be genuine and let your personality shine. Authenticity resonates more than a polished facade.</p></li><li><p>Consistent Eye Contact: Look directly into the camera to create a sense of connection with your viewers.</p></li><li><p>Clear and Concise Messaging: Deliver your message succinctly to maintain engagement and clarity.</p></li></ol><p>Try one this week. Tell me how it lands:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/show-up-stand-out-but-this-time-with/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/show-up-stand-out-but-this-time-with/comments"><span>Leave a comment</span></a></p><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><ul><li><p><a href="https://later.com/blog/tiktok-ban/?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=post-decision_announcement&amp;utm_term=blog&amp;utm_content=blog&amp;_kx=TfefJ3OUs2gMDfuMp7i1-VkgEAZc1xFeBwyxfNFxbSlFHAZwDLzJnkRQnPCsiQLi.YdHW8e">What the TikTok Ban Means for Brands &amp; Creators (And What to Do About It)</a></p></li><li><p><a href="https://www.forbes.com/sites/charliefink/2025/04/03/openai-raises-40-billion-runway-ai-video-380-million-amazon-oracle-tiktok-suitors-await-decision/">OpenAI Raises $40 Billion, Runway AI Video $380 Million, Amazon, Oracle, TikTok Suitors Await Decision</a></p></li></ul><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h3>  <em>Smart Content, Strong Impact</em></h3><p>In <a href="https://www.instagram.com/reel/DH3VueIx7G7/?igsh=MW9uZ203azhnbHBteA==">this reel</a>, I wanted to prove a point: you don&#8217;t need fancy equipment, long shoot days, or a massive production budget to make content that works. Shot in just a few minutes with a trending sound and a clear message, this video reached the right people&#8212;fast.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DH3VueIx7G7/?igsh=MW9uZ203azhnbHBteA==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J7MW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J7MW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg" width="832" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:832,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:44376,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DH3VueIx7G7/?igsh=MW9uZ203azhnbHBteA==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/160513645?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!J7MW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J7MW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F793bacf4-afef-444e-9bfa-ebda91abd394_832x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>What made it effective?</p><ul><li><p><strong>Clarity over complexity</strong>: The message was built for entrepreneurs who overthink content. Simple script. Clear takeaway.</p></li><li><p><strong>Low lift, high return</strong>: I spent less than 10 minutes on this, but it sparked DMs, shares, and new leads.</p></li><li><p><strong>Speaking directly to the niche</strong>: If you talk like you know your audience, they&#8217;ll listen. Every word was crafted for founders trying to stay visible without burning out.</p></li></ul><p>This is your reminder that effective video isn&#8217;t about more&#8212;it's about <em>smarter</em>. One idea. One camera. One niche message. That&#8217;s all it takes.</p><div><hr></div><h2>Your Move: </h2><p>Ready to elevate your brand through video? Schedule a free consultation with me to develop a personalized video marketing strategy that highlights your unique strengths and connects with your target audience. Let&#8217;s bring your brand to life on screen.</p><p>By embracing video, you&#8217;re not just sharing content; you&#8217;re building relationships and establishing a memorable presence in your industry.</p><p>Need a hand? Message me&#8212;I&#8217;ll help you make videos that work, no big budget required.</p><p>See you next time,<br>Kien</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L7U5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" width="1080" height="1350" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1264957,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158762619?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[Must-read video Strategy for busy Entrepreneurs]]></title><description><![CDATA[How to create pro-quality videos without a Hollywood budget (or hours of editing)]]></description><link>https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 29 Mar 2025 15:01:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!XK8h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hey Guys,</p><p>As an entrepreneur, your days are full&#8212;managing your business, finding clients, and keeping everything running smoothly. Who has time to make complicated videos? The truth is, you don&#8217;t need a big budget or hours of work to create videos that look great and get results. With your phone and a few minutes, you can do it. Here&#8217;s how to make it simple and effective. If you know someone hesitant to try video, share this with them&#8212;let&#8217;s grow together!</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!XK8h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!XK8h!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 424w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 848w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 1272w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!XK8h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png" width="1280" height="720" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:720,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1248704,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158762619?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!XK8h!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 424w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 848w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 1272w, https://substackcdn.com/image/fetch/$s_!XK8h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1709377f-d664-4aa2-aef2-9f2edda86d67_1280x720.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Video Marketing Playbook&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Video Marketing Playbook</span></a></p><div><hr></div><h2>Video Production for Busy Entrepreneurs</h2><p>You don&#8217;t need expensive gear or a film team to make videos that connect with your audience and bring in business. I&#8217;ve recorded reels in everyday places&#8212;like a subway station&#8212;that worked better than fancy setups. It&#8217;s about being smart, not spending a lot. Here&#8217;s how you can do it, even with a busy schedule:</p><h3>1. Gear Up Cheap (You&#8217;ve Already Got It)</h3><p>Your iPhone or Android? That&#8217;s your rig. The latest phones shoot 4K&#8212;better than half the indie films out there. Skip the fancy mic&#8212;a $20 clip-on from Amazon beats muffled audio any day. Lighting? A $15 ring light or a window works. Done.</p><h3>2. Setup in 5 Minutes</h3><p>No studio? No problem. Pick a quiet spot&#8212;your office, a caf&#233;, or even your car. Use a stack of books to hold your phone, and position it to show you from the chest up. If the background&#8217;s messy, blur it with your phone&#8217;s camera settings or place a plant behind you. It&#8217;s quick and looks good.</p><h3>3. Talk, Don&#8217;t Script</h3><p>Don&#8217;t write a full script&#8212;it can sound unnatural. Instead, note three points: something to grab attention, your main message, and a closing line. Talk like you&#8217;re speaking to a friend. If you mess up, keep it&#8212;people like seeing the real you. My best short videos worked because they felt genuine.</p><h3>4. Edit Without the Headache</h3><p>You don&#8217;t need Final Cut Pro. Free apps like CapCut or InShot let you trim errors, add captions (since many watch without sound), and include light music&#8212;all in about 10 minutes. My last reel took 12 minutes total&#8212;<a href="https://www.instagram.com/reel/C-84i5TyO0F/">check it</a>.</p><h3>5. Record in Bulk</h3><p>Set aside one hour to film five videos. Use the same setup, change your topic or shirt, and you&#8217;ll have content for the week. It&#8217;s an easy way to stay ahead when you&#8217;re busy.</p><p>The goal isn&#8217;t perfection&#8212;it&#8217;s making an impact. You&#8217;re running a business, not a movie set. Record simply, and your audience will respond.</p><div><hr></div><h2> &#129512;Tips &amp; Tricks: Quick Wins for Low-Stress Video Glory</h2><ul><li><p>One Take: Film it once and move on&#8212;overthinking wastes time.</p></li><li><p>Voice Hack: Speak 20% slower than usual. Sounds normal on playback, saves you from rushed gibberish.</p></li><li><p>Hold Something: Grab a coffee mug or a notebook&#8212;something to point at. Keeps your hands busy, looks natural.</p></li><li><p>Daylight&#8217;s Free:Film near a window in early morning or late afternoon for free, soft light.</p></li><li><p>Reuse the Gold: Got a hit video? cut it into 15-second snippets for <a href="https://www.tiktok.com/">TikTok</a> or Stories.</p></li></ul><p>Try one this week. Tell me how it lands:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/must-read-video-strategy-for-busy/comments"><span>Leave a comment</span></a></p><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><ul><li><p>OpenAI&#8217;s ChatGPT 4o image generation, launched March 25, 2025, has fueled a video marketing trend where creators transform footage into Studio Ghibli-style animations, boosting engagement on platforms like Instagram. </p><p>Source: <a href="https://variety.com/2025/digital/news/openai-ceo-chatgpt-studio-ghibli-ai-images-1236234567/">Variety</a>.</p></li><li><p>YouTube introduced a new Shorts monetization program, allowing creators to earn ad revenue from 15-second videos, encouraging brands to invest in short-form video marketing. </p><p>Source: <a href="https://www.theleap.co/blog/youtube-shorts-monetization/">The Leap</a></p></li></ul><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h3>Why This Remix Caught Fire  </h3><p>Let&#8217;s look at <a href="https://www.instagram.com/reel/DG7G9XXxMnM/?igsh=dHpsMWhyeDFwYmp0">this reel</a>&#8212;it&#8217;s one of my recent standouts, and it shows how to turn a viral moment into your own success. Here&#8217;s what made it work and how you can do the same.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DG7G9XXxMnM/?igsh=dHpsMWhyeDFwYmp0" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PE5H!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PE5H!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg" width="875" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:875,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:19548,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DG7G9XXxMnM/?igsh=dHpsMWhyeDFwYmp0&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158762619?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PE5H!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PE5H!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0599ad7c-5f0e-49a7-831d-3abf5e7c196c_875x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>How It Clicked</strong></p><ul><li><p>Borrowed a Viral Start: I used a clip from a video already blowing up online&#8212;something familiar that grabs attention fast. It&#8217;s an instant way to pull people in.  </p></li><li><p>Made It Mine: I remixed that viral piece to match my niche, adding my own spin. It still felt fresh but spoke directly to my audience.  </p></li><li><p>Simple Viral Formula: Short, punchy, and built on something proven to spread&#8212;this approach makes it easy for a video to take off.</p></li></ul><p><strong>Your Lesson</strong></p><p>Start with a popular clip that&#8217;s trending, then tweak it to fit what you do. Keep it quick and relevant, and you&#8217;ve got a solid shot at going viral. This reel proves it&#8217;s a fast, effective way to get noticed. What viral idea could you remix? Let me know!  </p><div><hr></div><h2>Your Move: Record, Post, Win</h2><p>You&#8217;re ready. Grab your phone, choose one idea your audience will value, and film it in 15 minutes. High-impact videos don&#8217;t need to be stressful&#8212;just smart and quick. What will your first easy video be? Record it today.</p><p>Need a hand? Message me&#8212;I&#8217;ll help you make videos that work, no big budget required.</p><p>See you next time,<br>Kien</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L7U5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" width="1080" height="1350" 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srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[More Views, More Sales]]></title><description><![CDATA[How to monetize your content and turn followers into paying clients.]]></description><link>https://videomarketingbykien.substack.com/p/more-views-more-sales</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/more-views-more-sales</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 22 Mar 2025 15:01:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!VLcn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Yo, fam&#8212;</p><p>Views are cool, but cash is king. You&#8217;re not here to rack up likes from randos&#8212;you&#8217;re here to stack clients and close deals. Video&#8217;s your ticket, but only if you play it right. Let&#8217;s turn those double-taps into dollars without selling your soul or begging for scraps. Before you bounce, sling this to a hustler who needs to cash in on their content. We&#8217;re building this empire together.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VLcn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VLcn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VLcn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png" width="1080" height="1080" 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srcset="https://substackcdn.com/image/fetch/$s_!VLcn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!VLcn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F393f8c2b-59d2-4d16-81e0-16c58f9e5510_1080x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Video Marketing Playbook&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Video Marketing Playbook</span></a></p><div><hr></div><h2>Turning Video into Revenue</h2><p> <strong>How to monetize your content and turn followers into paying clients</strong></p><p>You&#8217;ve got the camera rolling&#8212;now make it rain. Video&#8217;s not just for clout; it&#8217;s a machine to pull in leads and lock down sales. I&#8217;ve turned shaky reels into five-figure gigs, and you can too&#8212;no Hollywood budget, just hustle. Here&#8217;s how to flip followers into paychecks:</p><h3>1. Hook &#8216;Em with Value, Not Vibes</h3><p>Nobody&#8217;s paying for your dance moves (unless you&#8217;re JLo). Lead with a taste of what you sell&#8212;solve a problem in 15 seconds. &#8220;Struggling to land clients? Here&#8217;s the one line that works.&#8221; My <a href="https://www.instagram.com/reel/C-84i5TyO0F/">82M-view reel</a> didn&#8217;t just blow up&#8212;it drove DMs from folks ready to buy. Give &#8216;em a win, then cash in.</p><h3>2. Pitch Without the Slime</h3><p>Forget &#8220;buy my stuff&#8221; vibes&#8212;people smell desperation a mile away. Share a story: &#8220;This client was bleeding cash &#8216;til I fixed X.&#8221; Then slide in, &#8220;Wanna talk results? Hit me up.&#8221; It&#8217;s smooth, not sleazy. Watch <a href="https://www.youtube.com/@AlexHormozi">Alex Hormozi</a>&#8212;he drops gold, then casually points to his offer. Works every time.</p><h3>3. Funnel the Thirsty Ones</h3><p>Views don&#8217;t pay bills&#8212;leads do. End every video with a nudge: &#8220;Want the full playbook? Link in bio.&#8221; Drive &#8216;em to a landing page&#8212;a free PDF, a quick consult, whatever. I use <a href="https://carrd.co/">Carrd</a> for dirt-cheap pages that convert. One reel, 500 clicks, 10 clients. Math checks out.</p><h3>4. Show the Goods in Action</h3><p>Don&#8217;t yap about your service&#8212;demo it. Coaching? Clip a session. Selling gear? Unbox it live. Seeing is believing, and believing is buying. Peep an unboxing&#8212;millions watched, sales spiked. If they see it work, they&#8217;ll swipe the card.</p><h3>5. Double Down on Winners</h3><p>Got a video popping off? Milk it. Repost it, chop it into shorts, run it as an ad. My top reel didn&#8217;t just sit pretty&#8212;it became a client magnet for months. Find what sticks, then squeeze every dime out of it.</p><p>This ain&#8217;t about going viral&#8212;it&#8217;s about going profitable. Views are the bait; sales are the catch. Hit record and start reeling &#8216;em in.</p><div><hr></div><h2> &#129512;Tips &amp; Tricks: Quick Wins to Turn Clips into Cash</h2><ul><li><p><strong>CTA Every Time:</strong> Slap a &#8220;DM me&#8221; or &#8220;Link below&#8221; on every video&#8212;don&#8217;t assume they&#8217;ll hunt you down.</p></li><li><p><strong>Tease the Secret Sauce:</strong> &#8220;I&#8217;ll tell you half now&#8212;rest&#8217;s for clients.&#8221; Keeps &#8216;em hungry.</p></li><li><p><strong>Reply Fast:</strong> Viewer comments &#8220;How much?&#8221;&#8212;answer in an hour or less. Speed seals deals.</p></li><li><p><strong>Pin the Money-Maker:</strong> Got a video driving sales? Pin it to your profile&#8212;prime real estate.</p></li><li><p><strong>Test the Price:</strong> Drop a low-ticket offer ($27 ebook) in one video, see who bites, then scale up.</p></li></ul><p>Try one today. Check my LinkedIn post for more practical tips:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi/&quot;,&quot;text&quot;:&quot;Check out my LinkedIn!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi/"><span>Check out my LinkedIn!</span></a></p><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><ul><li><p><a href="https://www.youtube.com/watch?v=2FZLl0rGcck">Capcuts New AI Video Editor Is Stunning!</a></p></li><li><p><a href="https://martech.org/b2b-marketing-on-tiktok-what-you-need-to-know/">B2B marketing on TikTok: What you need to know</a></p></li></ul><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><h3>This Tiny Hit Proves Less Is More  </h3><p>Check <a href="https://www.instagram.com/reel/DG_4AKvywgW/?igsh=MTZlNjdldWdydGRjaw==">this reel</a>&#8212;outdid my wildest guesses. Less saves, less shares than my big dogs, but views through the roof. Why? The sharp message, jammed with info, short as a subway stop&#8212;loops so easy, people rewatch. It&#8217;s not viral fluff; it&#8217;s a cash spark. Takeaway: cram value into 15 seconds, skip the fat and watch DMs roll in. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DG_4AKvywgW/?igsh=MTZlNjdldWdydGRjaw==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cZMr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!cZMr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg" width="928" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:928,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:110417,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DG_4AKvywgW/?igsh=MTZlNjdldWdydGRjaw==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158763619?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cZMr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cZMr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbf3a145-f4fd-4114-bfb7-66677514d020_928x1280.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><ul><li><p>Message Is the Muscle: No fluff, just meat. It&#8217;s one tight idea&#8212;bam, done. People don&#8217;t need fireworks; they need a spark that sticks. This delivered.  </p></li><li><p>Info Overload, Tiny Package: I crammed a ton in&#8212;tips, hooks, value&#8212;without dragging it out. It&#8217;s dense, not diluted, and that keeps eyes locked.  </p></li><li><p>Loop Vibes: It&#8217;s so short and snappy, it practically begs a replay. Ends where it starts, like a subway beat you can&#8217;t unhear. Rewatches = retention = revenue.  </p></li><li><p>No Fat, All Heat: Straight-to-the-point cuts through the noise. In a scroll-fest, brevity&#8217;s your blade&#8212;this sliced deep.</p></li></ul><div><hr></div><h2>&#129781;Your Move: Record, Sell, Repeat</h2><p>Grab your phone, pick one pain point your audience has, and solve it in 60 seconds&#8212;with a sly pitch at the end. Post it this week. Views are vanity; revenue&#8217;s the real flex. What&#8217;s your money clip gonna be? Hit record now.</p><p>Need a hand turning followers into funds? DM me&#8212;I&#8217;ll hook you up with a plan that pays, NYC-style.</p><p>Catch you next week,<br>Kien</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L7U5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png" width="1080" height="1350" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1264957,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158762619?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L7U5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 424w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 848w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!L7U5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F283d68c8-2596-4540-a693-3d273d0fa5c8_1080x1350.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[Hit Record, Hold Attention]]></title><description><![CDATA[The secret to grabbing & keeping your audience&#8217;s attention in a distracted world.]]></description><link>https://videomarketingbykien.substack.com/p/hit-record-hold-attention</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/hit-record-hold-attention</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 15 Mar 2025 15:03:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Tatj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hey there, fellow hustler&#8212;</p><p>Let&#8217;s cut to the chase: in New York, attention&#8217;s worth more than a corner office on Madison Ave. Everyone&#8217;s drowning in content&#8212;ads, reels, that guy yelling about his SoundCloud on the subway. So how do you get your video to stick when people&#8217;s thumbs are itching to scroll? It&#8217;s not just about hitting the record&#8212;it&#8217;s about owning their focus. Before you bounce, do me a solid: shoot this to a buddy who&#8217;s still fumbling their video game. We&#8217;re climbing this hill together:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/hit-record-hold-attention?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/hit-record-hold-attention?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>Here&#8217;s the real-deal playbook to make your videos impossible to ignore!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Tatj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Tatj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Tatj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1411535,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158691317?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Tatj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!Tatj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F842bbbd0-f721-49a1-9b35-ee90b64d2f60_1080x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><h3>1. Three Seconds or Bust: Hook &#8216;Em Hard  </h3><p>You&#8217;ve got three ticks before they&#8217;re gone&#8212;swipe city. Make &#8216;em stop dead.  </p><ul><li><p>Kick off with a gut-punch line: &#8220;Think you&#8217;re too shy for video? I was too&#8212;until this happened.&#8221;  </p></li><li><p>Flash something eye-catching: big text, a wild gesture, or a coffee cup flying across the room.</p></li><li><p>Dangle the goods upfront: &#8220;Here&#8217;s the one trick that tripled my clicks.&#8221;  </p></li></ul><p><strong>Example</strong>: Ditch &#8220;Hi, I&#8217;m talking about sales today&#8221; for &#8220;Why&#8217;d my last pitch tank? Let&#8217;s unpack it.&#8221;  </p><h3>2. Stories Beat Stats Every Time  </h3><p>Nobody remembers your pie chart, but they&#8217;ll never forget your story. We&#8217;ve been swapping tales since campfires&#8212;our brains eat it up.  </p><ul><li><p>Get personal: &#8220;I bombed my first video. Sweat everywhere. Then I figured this out&#8230;&#8221;  </p></li><li><p>Paint the struggle, then swoop in: &#8220;Clients ghosting you? Here&#8217;s how I turned it around.&#8221;  </p></li><li><p>Keep it real&#8212;your audience should nod and think, &#8220;That&#8217;s me.&#8221;  </p></li><li><p>Trust me, a messy, true story outshines some slick corporate spiel. Watch <a href="https://garyvaynerchuk.com/">Gary Vee</a>. he&#8217;s raw, not rehearsed.  </p></li></ul><h3>3. Short, Sharp, Done  </h3><p>People&#8217;s focus fades faster than a Times Square tourist&#8217;s patience. Ten seconds in, they&#8217;re plotting their exit.  </p><ul><li><p>Slash the fat&#8212;say it quick.  </p></li><li><p>Talk like a human: short bursts, no fluff.  </p></li></ul><h3>4. Eyes Win Over Ears  </h3><ul><li><p>They&#8217;ll forget your voice but not your visuals. Make it pop.  </p></li><li><p>Slap bold text on-screen&#8212;think subway graffiti vibes.  </p></li><li><p>Mix in motion: a quick clip of you flipping through a notebook or demoing your thing (like [this](</p></li><li><p>Don&#8217;t yap about it&#8212;show it. Selling coffee? Brew it live.  </p></li></ul><p><strong>Heads-up:</strong> if your lighting&#8217;s dimmer than a dive bar, fix it. Good sound matters too&#8212;nobody&#8217;s straining for a whisper.  </p><h3>5. Leave &#8216;Em Hungry  </h3><p>Don&#8217;t hand it all over&#8212;tease &#8216;em &#8216;til they&#8217;re hooked.  </p><ul><li><p>Drop a cliffhanger: &#8220;Next week, I&#8217;ll spill the hack that saved my biz.&#8221;  </p></li><li><p>Toss out a brain tickler: &#8220;What&#8217;s the one move you&#8217;re missing?&#8221;  </p></li><li><p>Lean in with &#8220;Here&#8217;s the kicker&#8230;&#8221;&#8212;they&#8217;ll stick around to find out.  </p></li></ul><p><strong>Example</strong>: &#8220;This one tweak doubled my views&#8212;bet you&#8217;re doing it wrong too. Stick with me.&#8221;  </p><div><hr></div><h2>&#129512; Street-Smart Tricks to Lock Eyes  </h2><h4>Captions Are Non-Negotiable:</h4><p>Most folks watch mute&#8212;85% according to the stats. Text it out so they *get* it, no volume needed.  </p><h4>Ride the Wave:</h4><p>Snag a trending sound or hot topic, but twist it your way. See this hook for inspo.  </p><h4>Poke &#8216;Em Early:</h4><p> Hit &#8216;em with &#8220;What&#8217;s your excuse?&#8221; in the first beat&#8212;comments will roll in.</p><div><hr></div><h3><strong>&#128269; Industry News Roundup</strong></h3><p><strong>What&#8217;s Happening in Video Marketing?</strong></p><ul><li><p><a href="https://www.socialmediatoday.com/news/instagram-previews-edits-app-features/741863/">Instagram&#8217;s &#8220;Edits&#8221; app will enable you to manage multiple video projects at once!: </a></p></li><li><p><a href="https://www.businesswire.com/news/home/20240327219871/en/90-of-Gen-Z-Want-More-Video-From-Brands-State-of-Video-Technology-Report-Finds">90% of Gen Z Want More Video From Brands</a></p></li></ul><div><hr></div><h3><strong>&#128161; Video Breakdown of the Week</strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/C-84i5TyO0F/?igsh=MWl4Y3MwbmxidGpkdA==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hcR7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hcR7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg" width="1170" height="1837" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1837,&quot;width&quot;:1170,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1402828,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/C-84i5TyO0F/?igsh=MWl4Y3MwbmxidGpkdA==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158691317?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hcR7!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hcR7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3a43e9-2c76-4e5e-8ad3-e636499a02ba_1170x1837.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>Why My Biggest Hit&#8212;82 Million Views&#8212;Wasn&#8217;t Picture-Perfect:</h3><p>Alright, let&#8217;s talk about <a href="https://www.instagram.com/reel/C-84i5TyO0F/?igsh=MWl4Y3MwbmxidGpkdA==">this reel</a>&#8212;82 million views and counting. My best yet. And here&#8217;s the kicker: it&#8217;s not some polished, airbrushed flex. It&#8217;s raw, messy, and real. Turns out, people don&#8217;t crave perfection&#8212;they&#8217;re hooked on watching you bleed a little.</p><h4>What Went Down  </h4><p>This wasn&#8217;t me sipping espresso in a suit, spitting flawless advice. It&#8217;s me, stumbling through the grind&#8212;sweat, fumbles, and all. You see the cracks, not the shine. And that&#8217;s why it blew up. Folks don&#8217;t double-tap for postcard lives; they stick around for the trainwreck-turned-triumph.</p><div><hr></div><h3>&#129781;Your Move: Grab, Don&#8217;t Beg  </h3><p>This week, make one video that stops the scroll cold. Forget perfect&#8212;go for punchy. What&#8217;s one thing you could riff on for a minute? Hit record *today*.  </p><p><strong>P.S.</strong> If you found this helpful, share it with a fellow entrepreneur who needs to up their video game. Let&#8217;s grow together! &#128640;</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/hit-record-hold-attention?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Let&#8217;s grow together! &#128640;</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/hit-record-hold-attention?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/hit-record-hold-attention?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p></p>]]></content:encoded></item><item><title><![CDATA[Face Forward]]></title><description><![CDATA[How Video Puts You at the Center of Your Brand!]]></description><link>https://videomarketingbykien.substack.com/p/face-forward</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/face-forward</guid><dc:creator><![CDATA[Kien Nguyen]]></dc:creator><pubDate>Sat, 08 Mar 2025 15:03:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6W1M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6W1M!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6W1M!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 424w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 848w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 1272w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6W1M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png" width="1451" height="1315" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1315,&quot;width&quot;:1451,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1016311,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158460521?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6W1M!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 424w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 848w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 1272w, https://substackcdn.com/image/fetch/$s_!6W1M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa08ea62c-5625-4c9f-a2aa-9bb9ef362fb7_1451x1315.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Entrepreneurs, You need to be on camera!</strong></p><p>If you&#8217;re in business, you&#8217;re in the company of trust. And nothing builds trust faster than showing up on camera.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Video Marketing Playbook! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Think about it: When was the last time you bought a high-ticket service from someone without ever seeing their face or hearing their voice? Probably never.</p><p>Video does what text alone can&#8217;t&#8212;it humanizes your brand, accelerates trust, and positions you as the go-to expert in your space.</p><div><hr></div><h2><strong>The Shift from Logos to Leaders</strong></h2><p>Corporate brands used to be faceless. Now, the ones winning are the ones with a face, a voice, and a story.</p><ul><li><p>Elon Musk doesn&#8217;t just sell Tesla. He sells vision.</p></li><li><p>Gary Vaynerchuk doesn&#8217;t just run a media empire. He dominates society because he&#8217;s everywhere, speaking directly to his audience.</p></li><li><p>Alex Hormozi grew his brand by posting video insights daily&#8212;people now associate his name with business growth.</p></li></ul><p>They&#8217;re not just building companies. They&#8217;re building empires on personal visibility.</p><blockquote><p><strong>Your Audience Wants Access, Not Perfection!</strong></p></blockquote><p>If you&#8217;re waiting to &#8220;feel ready&#8221; before stepping in front of the camera, you&#8217;re already behind. People don&#8217;t connect with perfection. They connect with presence.</p><p>Here&#8217;s how video positions you as the go-to expert:</p><ul><li><p>Trust is instant &#8211; Your audience sees your face, hears your voice, and forms a connection.</p></li><li><p>You control the narrative &#8211; Instead of waiting for PR, you build authority on your terms.</p></li><li><p>It multiplies your reach &#8211; One video can work across LinkedIn, YouTube, and Instagram without extra effort.</p></li></ul><h3><strong>Your Move: Get on Camera This Week</strong></h3><p>It&#8217;s not about becoming an influencer. It&#8217;s about becoming undeniable in your industry.</p><p>What&#8217;s one thing you could talk about for 60 seconds today? Hit record and start now. If you're looking for more video marketing tactics:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.linkedin.com/in/kienobi/&quot;,&quot;text&quot;:&quot;Follow me on Linkedin!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.linkedin.com/in/kienobi/"><span>Follow me on Linkedin!</span></a></p><div><hr></div><h2><strong>&#129512;Tips &amp; Tricks</strong></h2><h3><strong>Quick Wins for Getting Comfortable on Camera</strong></h3><ul><li><p>Don&#8217;t script&#8212;structure instead. Instead of memorizing, use a simple framework: Hook (grab attention), Value (share insight), CTA (invite engagement).</p></li><li><p>Batch record your content. If showing up daily feels overwhelming, block one hour, record four to five short clips, and schedule them out.</p></li><li><p>Use the "1:1" mindset. Talk as if you&#8217;re speaking to one person, not an audience. It removes pressure and makes your videos more natural.</p></li></ul><div><hr></div><h2><strong>&#128269;Industry News Roundup</strong></h2><p><strong>What&#8217;s Trending in Video Marketing Right Now?</strong></p><p><strong><a href="https://www.axios.com/newsletters/axios-media-trends-dd4a2cc0-f851-11ef-977b-653d661d1707">TikTok Expands Local Services</a></strong>: TikTok plans to expand its local services in the U.S., focusing on connecting local businesses with users and creators to boost commerce and local advertising.</p><p><strong><a href="https://www.theguardian.com/technology/2025/feb/28/sora-openai-video-generation-tool-has-hit-the-uk-its-obvious-why-creatives-are-worried">AI Video Generation Tools Emerge</a></strong>: OpenAI's video generation tool, Sora, has been released in the UK and Europe, sparking discussions about its impact on creative industries</p><p><strong><a href="https://www.outbrain.com/blog/video-marketing-statistics">Video Marketing Statistics</a></strong>: Recent studies indicate that 95% of brands consider video marketing an important part of their strategy, with digital video consumption surpassing traditional TV viewing.</p><div><hr></div><h2><strong>&#128161;Video Breakdown of the Week</strong></h2><p><strong>Why this simple video went viral on Instagram?</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/reel/DFqD-4NRM0D/?igsh=MWx1OHZkZ3Z3NWp1bw==" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!entr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 424w, https://substackcdn.com/image/fetch/$s_!entr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 848w, https://substackcdn.com/image/fetch/$s_!entr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!entr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!entr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg" width="1170" height="1877" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1877,&quot;width&quot;:1170,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1769470,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.instagram.com/reel/DFqD-4NRM0D/?igsh=MWx1OHZkZ3Z3NWp1bw==&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://videomarketingbykien.substack.com/i/158460521?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!entr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 424w, https://substackcdn.com/image/fetch/$s_!entr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 848w, https://substackcdn.com/image/fetch/$s_!entr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!entr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5cf9d4d-7ad2-47c2-8bfd-023f5f56a3e7_1170x1877.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This video resonated with so many people, and here&#8217;s why I think it worked:</p><p>&#9989; Trending sound, perfect timing &#8211; I used a sound that was picking up momentum, and it fit seamlessly with the message. Timing is everything with trends.</p><p>&#9989; Motivation with real perspective &#8211; Instead of just &#8220;inspiration,&#8221; I focused on a message that makes creators stop and think. When content shifts someone&#8217;s mindset, they engage and share.</p><p>&#9989; Speaking directly to my niche &#8211; This wasn&#8217;t just a general post&#8212;it was crafted for content creators who want to grow. The clearer your message, the stronger the connection.</p><p>What this proves: Viral videos aren&#8217;t just luck. It&#8217;s about the right trend, the right timing, and the right message. If you&#8217;re struggling to grow, focus on those three things.</p><div><hr></div><h3>What&#8217;s the your take? </h3><p>Need help with using video for your brand but don&#8217;t know where to begin?</p><p>DM me&#8212;I help business owners like you get seen.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/p/face-forward/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/p/face-forward/comments"><span>Leave a comment</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Video Marketing Playbook! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Coming soon]]></title><description><![CDATA[This is Video Marketing Playbook.]]></description><link>https://videomarketingbykien.substack.com/p/coming-soon</link><guid isPermaLink="false">https://videomarketingbykien.substack.com/p/coming-soon</guid><dc:creator><![CDATA[Helyeh Rezaei]]></dc:creator><pubDate>Wed, 05 Mar 2025 16:51:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!F4U-!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc13fd707-8ed3-4392-9882-9523203f4e5d_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>This is Video Marketing Playbook.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://videomarketingbykien.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://videomarketingbykien.substack.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item></channel></rss>